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Tap into the Chinese and Asian consumer through the power of Social Commerce.
Oppo was set to launch its first phone in 4 years. This launch would mark the first time the brand had launched globally. Distribute 5 phones to select influencers to deliver video reviews about the phone in conjunction with its June 2018 launch.
Monitor publicity value, hits, reach, and mentions as a result of video reviews.
Conduct media and influencer outreach to well-known YouTubers in the tech industry.
To engage and capture audience attention towards TCL’s brand mission in a unique way while incorporating the event theme “AI + IoT = Life²”, this campaign is rolled out in 2 phases : Pre and During IFA.
With these 2 phases, we aimed to boost brand likeability and user engagement with TCL among all other leading electronic brands at IFA 2019.
Pre-IFA: released a teaser post incorporating the “+-×÷” theme to increase curiosity and excitement around TCL’s IFA 2019 offerings
During-IFA: Posted events to create exposure, released a TCL “Life² City Map” featuring all TCL major product lines to deeply root concepts in audience’s minds; collaborated with illustrator KOL to release campaign themed artwork to extend campaign momentum.
In 2019 Single’s Day, our Shanghai team created contents for EL and distributed them on social platforms with celebrities and KOLs, reaching millions of followers. Paid media and digital engagements amplified the contents and ultimately drove millions of conversion.
The US remains the top long-haul destination for China’s largest national holiday and outbound travel window, Golden Week - and San Francisco is a huge draw for an emerging group of young, digital-forward FIT travelers.As the first of its kind in DMO marketing, SFTA created the Golden Week campaign, partnering with United Airlines, SFO, Napa Valley and Concord to position San Francisco as not only the top destination for Golden Week travel, but also as the best place to start and end the ultimate NorCal road trip. SFTA launched an integrated, innovative social campaign on apps Chinese FIT travelers love and use daily, each with its own unique features and advantages. Travelers were inspired to book trips on China’s premier online travel site, Ctrip. The campaign didn’t just reawaken Chinese travelers’ desires to visit San Francisco, it showed that social media savvy and creative campaigns are the key to engaging with China’s digital-forward FIT travelers, all while yielding big results.